Application of Project-based Teaching in the Tourism Marketing Course

Abstract

curriculum construction is the core link in the cultivation of talents’ quality and professionalism in colleges and universities. The project-based teaching adopts the method of “taking students as the main body, project as the main line and teacher as the guide”, which is in line with the requirements of the current curriculum reform. This teaching method is applicable to the tourism marketing course featuring highly theoretical and comprehensive nature. In this paper, the application of project-based teaching in tourism marketing course was discussed from four aspects, namely the project task selection, project planning, project task implementation and project achievement evaluation, in order to improve the teaching method and effectiveness of the course.