The Strategic Model for Enhancing Internationalization of Graduate Programs: Evidence of Public Universities in Thailand

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Panawat Wattanavit
Patreeya Kitcharoen

Abstract

This study aims to evaluate the present and desired conditions, analyze strengths, weaknesses, opportunities, and threats, and establish a strategic model for promoting the internationalization of graduate programs in Thailand's public universities. This study adopted a methodology that combined quantitative and qualitative approaches. The results revealed that the strategies for enhancing the internationalization of graduate programs at public universities in Thailand consisted of 11 strategies under 5 internationalization components: Training, Partnership; Research; Institutional services and extracurricular activities; and Participation by domestic students in international activities. A model is a stakeholder-oriented approach that was established to suit the needs of each major stakeholder, including faculty members, students, staff, and partners, to promote the internationalization of graduate programs in Thailand's public universities.

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