Emotion management education for college students is one of the important contents of ideological and political education, as the emotional state of college students has a direct relationship with their ideological and political identification and the formation of correct values. Embodied cognition, a topic of cognitive science research, holds that human intentions, emotions and other functions can be realized through “personal experience” of observing the behaviors of others. Based on the concept of cognitive science, this study investigates and analyzes the current situation of college students’ ideological and political emotion management education by using embodied cognition. It is found that the negative emotions existing in college students have an impact on the ideological and political education identification, and there exist concerns over “passive style” and “didactic style” of the ideological and political emotion management education in colleges. On this basis, the author constructs the individualized teaching for college students’ ideological and political education.