With the continuous development of the information technology, the Internet technology is exerting more prominent influence on the college students’ ideological and political education. Finding a way to effectively innovate traditional ideological and political education through advanced technology and measures to adapt to developments in the new era is one of the important issues that need to be solved urgently for the current ideological and political education of college students. This paper, by questionnaires, analyzed the opportunities and challenges brought by Internet technology to college students’ ideological and political education. It concludes that Internet technology provides a new educational concept and learning platform for college students’ ideological and political education, and promotes the college students’ ability improvement. On the other hand, there are also problems such as the lack of personalized teaching and imperfect Internet platform construction for ideological and political education. Therefore, it is necessary to strengthen the innovation of college students’ ideological and political education by guiding the digitalization of the ideological and political education resources, transforming educational concepts and methods, and constructing a new platform for ideological and political education. This research is of high practical significance and value with a broad research prospect.