Compared with the developed countries such as Britain and America, China’s financial and business education started later without enough attention, especially in the economically backward central and western regions. With the further deepening of China’s reform and opening-up and economic development, the backward finance and business education and the unbalanced regional development are not in line with China’s economic and social development. Therefore, strengthening the financial and business education and further developing the human capital are the urgent tasks of China’s education reform and development, and the universal financial education has been raised to the national strategic level. With the application-oriented colleges and universities in the central region as the object of research, this paper uses the method of questionnaire to explore ways to improve the financial literacy of college students.