Objective recognition of higher education development status and competitiveness is an important prerequisite and foundation for the transformation and development of regional higher education. At present, the identification and analysis methods for solving this problem cannot get rid of the subjective intention of reviewers or managers completely, and still adopt a unified evaluation standard. This makes the credibility of the results not high, resulting in not ideal implementation of follow-up policies and measures. In view of this, this paper proposes a method of individual advantage feature recognition to identify and evaluate regional higher competitiveness. This method is based on the description of the multi indexes system of objects, and chooses the goal programming evaluation method to construct the mathematical model of individual superiority characteristic recognition, and explores the individual superiority characteristics of the regional higher education. This evaluation structure has intuitive interpretation and is easy to understand and accept.