This study is devoted to the analysis of cultural and historical continuity between Kazakh tribal symbols (tamgas) and the ancient Turkic runic script. The purpose of the work is to identify their interrelationship and determine their role in preserving national identity and spiritual heritage. The methodological basis of the research includes historical, comparative and semiotic analysis, as well as graphic and semantic comparison of tribal signs and runic inscriptions. Additionally, modern socio-cultural practices of using symbols in fashion and design are taken into account, which makes it possible to trace their relevance in the context of globalization. The results of the study show that there is a semantic and formal continuity between tribal symbols and runic writings, reflecting the worldview, philosophical and spiritual values of the Kazakh people. Special attention is paid to the modern revival of this symbolism among young people. The use of signs and inscriptions on clothing and in design is becoming an important mechanism for self-expression and strengthening national identity. Thus, traditional symbols adapt to new cultural contexts, while maintaining their significance as an element of the national cultural code. The significance of the research lies in the fact that it demonstrates the role of symbols and writing as an integral part of cultural and linguistic heritage, and also highlights their potential in modernizing national consciousness. Understanding this continuity helps to preserve cultural integrity, strengthen spiritual values and transfer national experience to future generations.