Educational Ecology Factors Management Model for The Development of Student Quality in Private Higher Education Institutions in Bangkok
Naitawan Kumhom
College of Management, Bangkok-University of Phayao, Thailand.Sakchai Nirantawi
College of Management, Bangkok-University of Phayao, Thailand.Kosol MeeKun
College of Management, Bangkok-University of Phayao, Thailand.Achara Whattananarong
College of Management, Bangkok-University of Phayao, Thailand.Abstract
The purpose of this research was to 1) investigate the educational ecological factors of a private higher education institution in Bangkok, 2) develop a management model to develop the quality of students, and 3) evaluate the appropriateness and feasibility of the management model of educational ecological factors to develop the quality of students in a private higher education institution in Bangkok. The research and development methodology was applied in 3 phases: 1) Investigating the educational ecological factors to develop students’ quality. The sample size was determined by the G*Power program with a sample of 395 respondents. 2) Development of the management model with the help of seven experts. 3) Exploring practitioners’ opinions on the appropriateness of the management model of educational ecological factors on student quality development in private higher education institutions in Bangkok. The practitioners were selected through purposive sampling. The results show that 1) the path coefficient is 0.987, the t-statistic is 589.682, a statistical value significantly higher than the critical value (1.96), and the p-value is 0.000, R2 = 0.975, indicating that educational ecology has a positive direct impact on student quality and is statistically significant. According to the conceptual framework of the research, there are three independent variables: student educational ecology, student affairs, and institutions that have a positive impact on student quality. However, since these independent variables are highly correlated, they cause a collinearity problem. Therefore, the problem is solved by using these independent variables as indicators or observed variables for the latent variable of educational ecology. Overall, the results of the hypothesis tests showed that these latent variables have a positive effect on student quality. Therefore, all three independent variables have a positive effect on student quality. 2) The management model of educational ecology factors to develop student quality in private higher education institutions in Bangkok has four components: students, student affairs, and educational institutions. 3) The evaluation of appropriateness and feasibility showed a high level.