The Dynamics of Viral Spread and its Cultural Implications in the Digital Age
Zhao Duan
Faculty of Artificial Intelligenceļ¼Universiti Teknologi Malaysia, Kuala Lumpur 54200, MalaysiaShadiya Mohamed Saleh Ba Qutayan
Faculty of Artificial Intelligence, Universiti Teknologi Malaysia, Kuala Lumpur 54200, MalaysiaAbstract
The global trend of viral content spreading rapidly across the internet results in the world's opportunities and challenges in the current digital age. Knowing how viral spread happens and its implications is essential to creating digital strategies to minimize adverse effects. This research is aimed at finding out how viral content spreads during the digital age and, at the same time, its cultural implications, which include the change in perception, behaviours, and social norms of people. This was also aimed at discussing the challenges of moderating viral content and proposing possible paths in the future on how to manage it properly. This research is focused on the methods for the spread of viral content online and its cultural impact, which is made up of changes in public perception, matter, and social norms. This was also about the existing lack of regulations of viral content and what could be done in the future to manage it. The findings demonstrate extensive impacts of viral content on public conduct and cultural transformations, including heightened awareness and involvement in social topics. Some challenges are seen to be controlling misinformation and the ethical questions that are provoked by viral marketing. It also indicates that technology may assist regulatory agencies in managing viral outbreaks. The study shows that viral content can mould public thought and cultural trends. Efficient management policies that combine innovative technology and ethical considerations are pivotal in capitalizing on the benefits of viral content while avoiding its risks. Further research should be carried out to create more complex tools for predicting virility and optimizing the management of viral content. Longitudinal studies can offer in-depth details of the long-term implications of viral content on society.