Currently, new media has been applied to the setting and optimization of higher education curriculums. However, whether the optimization of the curriculum system based on the new media has achieved the expected results remains to be further studied. This paper takes the graphic design curriculum as the starting point and studies the optimization effectiveness model of the curriculum system after the introduction of new media. This paper first analyzes the connotation of new media and its application in some curriculums; then, it analyzes the differences between the graphic design curriculum system before and after the introduction of new media; finally, this paper proposes the optimization effectiveness model of the curriculum system and on the basis of this model, studies the optimization effect of the graphic design curriculum system based on new media. The research results in this paper can be used to guide the setting of graphic design curriculums in the context of new media and also provide a reference for the effectiveness modeling of the optimization of the curriculum system for other curriculums after the introduction of new media.